Each Cowboy Bath formula we create takes months of developmental time but in the end it comes down to whether it can meet two simple but essential criteria: a formula needs to be effective for the task and it needs to be formulated with ingredients that are good for you.
If we can answer "yes" to both - then we have something worth holding on to.
When we design a new formula we explore many different options. We spend weeks tweaking and adjusting various levels - adding more of one raw component and less of another. When we think we have a few great options we take those variations into the field for real world use. Lucky for us, our test lab is the world around us.