When your life is riding on your back you tend to look at things a little differently. Little items can quickly get noticed and add up when they're being loaded into a backpack. Matters of convenience and creature comfort are quickly traded off for matters of necessity and of ease of portability.
The draw to nature…it’s a lot bigger than you and I. Yeah, we have our responsibilities, our to-dos, our daily structure – tugging at us all. But folks like us, you and I, we sure don’t try to turn down an invite from the great outdoors.
Years ago when we were developing the Cowboy Bath product concept it wasn’t uncommon for us to head out to some obscure single track for the sole purpose to get dirty and give the product some real-world testing. We would could call those outings “Business Adventures”.
These R&D escapades were perfect opportunities for us to see...